Aktuelles

Cardio Bunny, a licensed activewear and lifestyle brand for women, has announced a strategic partnership with apparel licensing brand, Erve. This collaboration will see Erve license a range of Cardio Bunny products, including socks, underwear, nightwear, swimwear, accessories and seasonal items.

Meet Camille, Erve's first marketer, who's redefined our brand and connected licensors with customers. Her journey from a LinkedIn like to leading our marketing shows the power of digital engagement and innovation at Erve.

We are very happy to celebrate another anniversary of our Erve Ltd office! Erve Ltd was established two years ago to allow our Erve Group to serve our licenses and brands to the UK market and consumers.

Erve is dedicated to growth while maintaining a commitment to quality and being mindful of its environmental & social responsibilities. In 2022, Erve partnered with tex.tracer to centralise its supply chain data on one platform, meeting the evolving requirements of customers and the laws and regulations focused on Environmental, Social, and Governance (ESG) standards.

Who is Evelien? Born and raised in Kampenhout, just a stone's throw away from our Zaventem office, Evelien has made a mark not only in the professional world but also in her personal life. Building her own house and having her first child, she embodies the spirit of growth and accomplishment.

Launched in 2023, Erve Africa is already making a name for itself. With our first big retail order in Kenya, we're showing what's possible for fashion in Africa. Ann Kinyua, our local colleague and Country Sales Manager at Beconnected Africa-Kenya, is excited about introducing our products to Kenyan shoppers and growing a loyal customer base.

Meet Yelsi: Embracing New Adventures at Erve

Since its start at the end of 2021 in Tiruppur, Erve India has been working hard to grow the business of putting famous characters on clothes, just like Erve does in Europe. Two key members of the team, Thanga and Vishnu, have shared their journey and hopes with us.

Meet Marie, a dedicated member of the Erve team who has been making her mark as a merchandiser for almost three years. With a unique background in Political Science and International Business, Marie's journey into the world of fashion and merchandising has been nothing short of intriguing.