Erve is thrilled to announce a new licensing partnership with Officina Comunicazione, for one of the biggest hypes of the moment: Skifidol™ Italian Brainrot!This 2-year deal grants Erve the rights to design, produce and distribute apparel and accessories across EU (excluding Italy) and the UK with the funny images of Skifidol™ Italian Brainrot. This includes exclusive rights till the end of 2026.
From internet to the store
The collaboration covers a wide range of categories, including daywear, nightwear, underwear, socks, swimwear, and accessories. Fans of all ages will soon be able to wear clothes inspired by their favorite Skifidol™ Italian Brainrot character.
The biggest trend
This partnership represents an exciting opportunity for Erve and its retail partners. The IP is currently the biggest online hype. Kids and teens are constantly liking, sharing, and creating content including these funny characters with their typical stereotype Italian names. Erve is ready to meet the demand with high-quality, creative apparel collections.
Nick Dierickx, License Manager at Erve, shared his thoughts:
“We have spotted the trend in its early stages and saw a good opportunity for Erve and its retailers. Skifidol™ Italian Brainrot is an out of the box license, something you don’t see popping up every year. Speed is of the essence, and we do everything we can to still bring this hype into the apparel retail market all over EU (excluding Italy), and the UK still this year.”
Retailers, get ready!
With the current hype around Skifidol™ Italian Brainrot, retailers should act fast and jump on this crazy train.
About Erve:
Erve is a European leader in character licences and brands. We produce branded fashion and apparel featuring TV, film, cartoon, and video game heroes. As part of Erve Group, we have eight offices across three continents, and we control the supply chain between raw materials and stores. Starting with our in-house design team and portfolio of licences – we source, produce, pack and transport collections at the request of major fashion retailers. With 4 decades in the industry, our dynamic team values growth, transparency, and customer focus. Our exceptional quality and sustainable practices have earned us a reputation for excellence.
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Media enquiries: info@erve.com
About Skifidol™ Italian Brainrot
Skifidol™ Italian Brainrot is an unlimited universe of wild creatures that instantly became iconic—hyper-colored, absurd pop characters that wink at the language of social media. The trend of the most viral memes of all time takes shape in physical products: stickers, collectible trading cards, and much more!
Follow us on www.skifidol.com