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Route 66 and Basic Elle

Erve Europe expands brand portfolio with two major license deals

Erve Europe, Europe’s leading producer of licensed apparel and brands, has signed deals with iconic brands, Route 66 and Basic ELLE.

Route 66

US lifestyle brand Route 66 is much more than the highway connecting Chicago and Los Angeles. A symbol of freedom and adventure, the brand inspires discovery and the great American road trip.

By teaming up with Tempting Brands, Erve Europe will design and produce quality apparel for Route 66 across several different categories, with an emphasis on t-shirts, underwear and hosiery for adults and children. The experienced in-house design team is working on inspired designs that capture the spirit of this globally recognized brand.

Basic ELLE

The world’s number one fashion magazine, ELLE, has also signed with Erve Europe in cooperation with Lagardère Active Enterprises. ELLE is the go-to provider of fashion and beauty coverage for women across the globe, and is described as a thought-provoking mixture of culture, controversy and cool. As the official licensee, Erve Europe will design, produce and market Basic ELLE’s line of hosiery. The designs translate Basic ELLE’s vision into covetable fashion items that appeal to its trend-conscious audience.

Powerhouse of licenses and brands

These brands are strong additions to Erve Europe’s impressive portfolio of licenses and brands. As a preferred supplier of sustainable fashion to leading retailers and department stores, Erve Europe will continue to build on its portfolio. There are more exciting developments in the works, which will be announced soon.

About Erve Europe

Erve Europe is a European leader in character licenses and brands. We produce branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, we have nine offices across five continents and we control the supply chain between raw materials and stores. Starting with our in-house design team and portfolio of licenses – we source, produce, pack and transport collections at the request of major fashion retailers. With more than 33 years in the industry, our dynamic team values growth, transparency and customer focus. Our exceptional quality and sustainable practices have earned us a reputation for excellence. Our head office and showroom are located in Zaventem near Brussels.

Your fashion powerhouse of licenses and brands

Erve Europe is part of the Erve Group: a circle of companies including Beconnected, our global sourcing division with offices in China, Bangladesh, India, Africa, Australia and the USA, and Beconnected Industrial specialized in labels and printing in Ethiopia.

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