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Erve Group adds Poppy Playtime to gaming portfolio

Erve adds gaming hit sensation Poppy Playtime to their portfolio

Poppy Playtime

Zaventem, Brussels, 12 September 2022

Today, Erve Group announced a new licensing deal with global gaming phenomenon Poppy Playtime. The deal was was made with the USA based Animation and Game Studio MOB Entertainment, the creator of the game.

Poppy Playtime, in store from Jan 2023

The first collections will be available for purchase across Europe and UK, from January 2023 onwards.

The categories Erve will produce are very broad: daywear, nightwear, underwear, socks, accessories, swimwear and fabrics per meter.

“This is a good signing for us and our customers”, explains Nick Dierickx, EMEA Licensing Manager at Erve. “The game is a worldwide hit and we see kids from all ages carrying their Huggy Wuggy anywhere they go. They are desperate for some Poppy Playtime clothing.”

Arno-Laurent Dieteren, Global Director of Licences at Erve, added: "Poppy Playtime is a typical game that attracts kids nowadays. The main character looks cute and terrifying at the same time. Our retailers are eagerly waiting for the first collections. Therefore, we are proud to add this to our broad portfolio of games, brands and licences."

Drake Vögl from MOB Entertainment reacts: "The positive reception of Poppy Playtime around the world brings our company overwhelming pride and we can't wait to expand the Playtime world for years to come. Erve is an excellent company and we are ecstatic that they will be able to provide fans in the European and UK region official merchandise on our behalf."

About MOB Entertainment

MOB Entertainment is an up and coming indie multimedia studio best known for the hit game franchise, Poppy Playtime. Made up of primarily young artists, MOB Entertainment has many exciting projects in process across multiple different genres and mediums. MOB Entertainment looks forward to connecting with audiences around the world and becoming a household name.

About Erve

Erve is a European leader in character licences, games and brands. We produce branded fashion and apparel featuring TV, film, cartoon and video game heroes.

Follow us on LinkedIn: LinkedIn Erve company page

Media Enquiries

Erve UK & Ireland
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