Erve Group enters into Licensing Deal with Harvard University
Zaventem, Brussels, 14 March 2022
Erve Group has today announced a new licensing deal with Harvard University to launch branded apparel collections for the European market of the globally recognised university brand. The deal was brokered by licensing agent WildBrain CPLG who represents the brand across UK, EMEA and India.
The collection will be available for purchase across Europe, from September 2022 onwards.
The categories Erve Group will produce, go from daywear to nightwear and from socks to accessories.
“This is a good signing for us”, explains Rense Steehouwer, sales manager at Erve Europe. “We can’t wait to start cooperation with our retailers and see our products in stores soon.”
Arno-Laurent Dieteren, Global Director of Licences at Erve Group, added: "Harvard is leading the college trend we see in the market. Therefore, we are proud to add this to our broad portfolio of brands and licences."
About Erve Group
Erve Group is a circle of companies, including:
Erve is a European leader in character licences and brands. We produce branded fashion and apparel featuring TV, film, cartoon and video game heroes.
Leading producer of quality fashion and accessories. Our sourcing and trading company specialises in private label apparel and is a preferred supplier to major global retail chains and department stores.
The first high-tech textile printing and labelling factory in Ethiopia.
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