Erve SRL: A New Chapter in Erve’s expansion
Erve, a company with 38 years of experience in licensed and branded apparel and accessories, has taken a significant step in expanding its reach in the European market. The company is known for its high-quality standards and full control over the supply chain. It has recently established a new office in Italy called Erve SRL, focusing on the Mediterranean region, and appointed Francesco De'Robertis as the General Manager.
Francesco De'Robertis, a 45-year-old industry veteran, brings 21 years of experience in the licensing world within the fashion industry. His extensive background made him the ideal choice for the role of General Manager at Erve SRL.
Having joined Erve on January 1, 2023, Francesco has taken on the role of CEO & Managing Director for the newly-formed company. His main responsibility will be to develop markets in Italy, Spain, Greece, and Portugal for the Belgian group. The sales networks in these countries have already been established, and the company is gearing up to launch its first Italy collection for Spring/Summer 2024.
Francesco shared his enthusiasm about his new role: "I'm thrilled to be part of the Erve family and to bring their excellent standards and business values to the Mediterranean region. Together, we will create a strong, loyal, and transparent team that will make a difference in the local markets."
The decision to establish a Mediterranean office for Erve stems from the need to better serve local markets. While the markets are becoming increasingly globalized, traditional distribution sectors remain active, and local partners are crucial to activate trade marketing activities and promotions. Erve SRL aims to be a European player as well as a local partner to support all involved parties.
Francesco envisions Erve SRL as a team of lions—loyal, transparent, and dedicated to achieving common goals in the short, medium, and long term. They will work tirelessly to create a healthy, clean, and profitable business for customers and suppliers alike.
Erve SRL will benefit from the parent company's 38 years of professional experience and long managerial tradition. The company values people before business, and Francesco plans to learn from this approach to ensure the same success in the Mediterranean region.
What sets Erve apart from others is its emphasis on delegation, teamwork, and information circulation. The company fosters trust and encourages collaboration, dedicating significant time and energy to sharing information and maintaining a global awareness of the business.
To retailers and licensors who have not yet worked with Erve, Francesco wants to convey that Erve SRL is coming and will be available to everyone who wants to join them on this exciting journey.
Erve is a European leader in character licences and brands. We produce branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, we have eight offices across three continents and we control the supply chain between raw materials and stores. Starting with our in-house design team and portfolio of licences – we source, produce, pack and transport collections at the request of major fashion retailers. With 38 years in the industry, our dynamic team values growth, transparency and customer focus. Our exceptional quality and sustainable practices have earned us a reputation for excellence.
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