My Hero Academia
Erve Europe enters into Licensing Deal with Crunchyroll for the anime hit My Hero Academia.
Zaventem, Brussels, 3 February 2022
Erve Europe has today announced a new multi-year partnership with Crunchyroll to launch branded apparel collections for the European market of the popular anime hit “My Hero Academia.”
The categories Erve Europe will cover, go from head to toe - from t-shirts to hoodies, from beanies to scarfs, from pyjamas to underwear to socks.
Launching in September 2022, the collection will be available for purchase across Benelux, GSA and Poland from supermarkets, to mass market, high street fashion retail and department stores.
“Our team is very excited”, explains Eva Van Loon, designer at Erve Europe and die-hard My Hero Academia fan. “Our design team cannot wait to work with the amazing style guides and see our products in stores soon.”
Nick Dierickx, License Manager EMEA at Erve Europe, added: "My Hero Academia is one of our latest top additions to our portfolio. The anime hype is booming, we’re ready to serve quality merchandise to the fans."
Crunchyroll connects anime and manga fans across 200+ countries and territories through the content they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across fan-favorite content, social engagement, events, games, consumer products, content distribution and creation, and manga publishing.
Anime fans have access to one of the largest collections of licensed anime through Crunchyroll, and Anime Digital Network (in partnership with Citel, a subsidiary of Média-Participations) streaming services, translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. Crunchyroll's services extend to licensing of theatrical, TV, home video, consumer product, and video game rights.
Crunchyroll’s live events include Crunchyroll Expo, Anime Awards, Crunchyroll Movie Nights, and KAZÉ Anime Nights. Crunchyroll also delivers tens of thousands of consumer products to fans around the world through owned eCommerce stores and physical retail partners (Crunchyroll, KAZÉ, AV Visionen), Crunchyroll Games, KAZÉ Games, and manga (KAZÉ Manga, Crunchyroll Manga app, Crunchyroll Manga Store).
Crunchyroll was founded in 2006 and is headquartered in San Francisco, with offices in Los Angeles, Tokyo, Paris, Lausanne, Chisinau, and Berlin (AV Visionen). VRV (United States) and Eye See Movies (Germany) are also Crunchyroll brands. Crunchyroll was acquired in August 2021 by Funimation Global Group, a joint venture between Sony Pictures Entertainment and Sony Music Entertainment Japan.
About Erve Europe
Erve Europe is a European leader in character licences, gaming licences and brands. We produce branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, we have eight offices across three continents, and we control the supply chain between raw materials and stores. Starting with our in-house design team and portfolio of licences, we source, produce, pack and transport collections at the request of major fashion retailers. With more than 35 years in the industry, our dynamic team values growth, transparency and customer focus. Our exceptional quality and sustainable practices have earned us a reputation for excellence. The head office and showroom are located near Brussels, the heart of Europe.