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Shaun the Sheep is here!

We are pleased to announce our partnership with Aardman for Shaun the Sheep.

Shaun the Sheep

London, United Kingdom, 22 April 2022

Erve UK & Ireland has today announced a new licensing deal with Aardman to launch branded apparel collections for the globally recognised Shaun the Sheep brand. The deal was brokered by licensing agent Start Licensing.

All apparel categories will be produced; daywear, nightwear, underwear, socks, swimwear, accessories, baby grows and bibs, as well as fabric by the metre.

“Shaun the Sheep is an award winning, quality, stop frame animated show,” said Tom Rossi, Managing Director at Erve UK & Ireland. “We can’t wait to start cooperation with our retailers and see Shaun’s adventures on our products in stores soon.”

Lisa Reynolds, Head of Licensing at Erve UK & Ireland, added: “With 6 million fans on social media, a new TV series on BBC and lots more exciting things planned by Aardman in the coming years, Shaun the Sheep is a family favourite that we’re proud to add to our portfolio of brands and licences.”

About Aardman

Aardman, based in Bristol (UK) and co-founded in 1976 by Peter Lord and David Sproxton, is an independent and multi-Academy Award® and BAFTA® award winning studio. It produces feature films, series, advertising, games and interactive entertainment – current animated productions include; 2021 holiday specials Robin Robin and Shaun the Sheep: The Flight Before Christmas, CGI series Lloyd of the Flies, a new stop motion series for pre-schoolers The Very Small Creatures, feature length sequel Chicken Run: Dawn of the Nugget and a brand new Wallace & Gromit film for 2024.

Its productions are global in appeal, novel, entertaining, brilliantly characterised and full of charm reflecting the unique talent, energy and personal commitment of the Aardman team. The studio’s work – which includes the creation of much-loved characters including Wallace & Gromit, Shaun the Sheep, Timmy Time and Morph – is often imitated, and yet the company continues to lead the field producing a rare brand of visually stunning content for cinema, broadcasters, digital platforms and live experiences around the world. Recent celebrated projects include the ‘visually astonishing’ (Guardian), BAFTA® nominated console game, 11-11: Memories Retold, the four-times Gold Cannes Lions-winning StorySign app, AR experience Wallace & Gromit: The Big Fix up - and innovative attractions for both the domestic and international market, including a 4D theatre attraction at Efteling in the Netherlands.

The studio runs the Aardman Academy which has a commitment to nurturing talent by delivering excellence in film and animation training and mentoring. The Aardman Academy offers a variety of courses from intensive one-day workshops teaching production skills and storyboarding, to comprehensive twelve-week courses for professionals in craft based subjects from model making to animation.

In November 2018 it became an Employee Owned Organisation, to ensure Aardman remains independent and to secure the creative legacy and culture of the company for many decades to come.

About Erve Group

Erve Group is a circle of companies, including:

Erve is a European leader in character licences and brands. We produce branded fashion and apparel featuring TV, film, cartoon and video game heroes.

Leading producer of quality fashion and accessories. Our sourcing and trading company specialises in private label apparel and is a preferred supplier to major global retail chains and department stores.

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The first high-tech textile printing and labelling factory in Ethiopia.

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Media Enquiries:

Erve UK & Ireland
Erve UK & Ireland (Erve Ltd)
167-169 Great Portland Street
5th Floor
London, England
Erve Europe
Erve Europe (Van der Erve nv)
Weiveldlaan 41 bus 21
1930 Zaventem, Belgium
Fax +32 (0)2 7257363
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