The Focus of our License Portfolio
We had BLE in September, where Erve’s license team was heavily represented. One of the main drivers of this team is Arno-Laurent Dieteren. As Global Director of Licenses, he’s responsible for the general license portfolio of the licensed apparel supplier Erve Group.
“Erve Group is growing significantly. The team and I make sure our license portfolio is relevant, dynamic and adapted to the needed territories.”, Arno-Laurent mentions.
“With our current expansion towards UK and our future expansions, it’s key to make sure we include new territories in our existing European contracts and sign separate local deals. By doing this, we can supply the customer with the licenses and brands they need.”
“Our license portfolio is relevant, dynamic and adapted to the needed territories.”
Erve has a healthy division in its portfolio. The focus lays on 4 pillars: TV & Character Entertainment, Gaming, Anime and Brands. This gives the company a stable and broad foundation, on which customers can rely.
“We have a solid team with people who go out and hunt for new things, colleagues who maintain our current contacts and an experienced team who handles the contracts, approvals and marketing initiatives”, Arno-Laurent concludes.
In this quick and digital world, where market trends change faster than ever before, Erve Group is your solution to innovative apparel collections that enrich every store!
About ERVE:
Erve is a European leader in character licences and brands. We produce branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, we have eight offices across three continents and we control the supply chain between raw materials and stores. Starting with our in-house design team and portfolio of licences – we source, produce, pack and transport collections at the request of major fashion retailers. With 37 years in the industry, our dynamic team values growth, transparency and customer focus. Our exceptional quality and sustainable practices have earned us a reputation for excellence.
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Media Enquiries Erve:info@erve.com
