• Your fashion powerhouse of licenses and brands

Erve Europe, brands & licenses

Erve Europe
Your fashion powerhouse of licenses and brands

Erve Europe (Van der Erve NV) is the foundation of the ERVE GROUP and was established in 1985 in Brussels,
the capital of Europe.

Your fashion powerhouse of licenses and brands

Erve Europe Licensed Apparel
Erve Europe is a European leader in character licenses and brands. We produce branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, we have six offices across three continents and we control the supply chain between raw materials and stores. Starting with our in-house design team and portfolio of licenses, we source, produce, pack and transport collections at the request of major fashion retailers. With more than 33 years in the industry, our dynamic team values growth, transparency and customer focus. Our exceptional quality and sustainable practices have earned us a reputation for excellence. Our head office and showroom are located in Zaventem near Brussels.

We believe in an organization that operates in circles, giving everyone the chance to shine. If every individual has the opportunity to develop their full potential, we’ll be happier and more successful as a team.

An open environment, collaboration and growing together is what we stand for.
Step by step, better each time.

Erve Europe is a company based on brands under license and under ownership, assisting retailers with all stages of production and distribution.


Global Design Team

Our global design team is based on three continents in multiple locations. Our designers create innovative collections based on the latest trends, inspired by visiting exhibitions, shopping, immersing themselves in the fashion world and perusing professional literature. This way, the designers are capable of making personalized collections to meet the high standards of our customers. They also work with the licensing and marketing team to define marketing campaigns and promote new licenses.

Sales & Purchasing

At Erve Europe we specifically choose to combine sales and purchasing. This means that your sales representative is familiar with the product and production process and that our clients receive favorable prices and personal, swift and efficient service.

Erve Europe gives you access to an extensive license portfolio and high-quality products created in a socially conscious environment.

Quality, Compliance & Sustainability

  • OEKO-TEX® certified
  • member of BSCI
  • REACH (Registration, Evaluation, Authorisation and Restriction of Chemical substances) is integrated in all our production processes.
  • signatory to the ‘Fire And Building Safety’ agreement.

More about this at our 'we care' page

Licensing & Marketing

The licensing & marketing team has a wide variety of tasks, ranging from creative to financial aspects. These aspects include design approval, contract negotiation and management, as well as formulating the financial status for each license. Together with the design team, the licensing and marketing team monitors OEKO-TEX® and social compliance, while staying ahead of new legislation concerning product quality and testing.


The merchandising team monitors the production process from beginning to end on behalf of our customers. Working within a dedicated, specialized team, they maintain contact with both our offices in production countries and our clients.

Logistics & Accounting

Transporting our products from production countries to our customers in Europe is coordinated by our headquarters in Zaventem. Flexibility is combined with reliability, short and long term deliveries, as well as stock and NOS (Never Out of Stock).

The accounts team manages the financial administration for the entire company.


1985 - Van der Erve N.V. establishment

Van der Erve N.V. (as the company was originally named) was established in 1985 by Rob and Ida van der Erve. Martijn van der Erve, their son, further developed the company into the fashion house for licenses and brands as it stands today.

1994 - First license

The company initially started with private label clothing. A partnership with Disney helped ‘Van der Erve N.V.’ grow in the licensing market in 1994.

2000 - Ni Hao China

After many years of production in Europe (mainly Portugal), Van der Erve N.V. began production in Asia, as did many others. ‘Made in China’ became a new statement.

2008 - Think west, source east

Beconnected is a Wholly-Owned Foreign Enterprise (WOFE) located in China, which was founded in 2008. The philosophy of ‘thinking west, sourcing east’ is embedded in daily business practices.

2012 - Beconnected Bangladesh

Four years later, a new office 'Beconnected Bangladesh' was opened.

2014 - Beconnected India

2015 - Beconnected Africa

2015 - Beconnected Industrial

2017 - Sales Office Beconnected Russia

With a focus on growth, the Erve Group opened a new office in Addis Abeba, a printing and labeling factory in Ethiopia and a new office in Russia.


Proud of our past
focusing on the future

Rebranded as Erve Europe, the company now has more than 30 employees in the Belgian headquarters and operates throughout Europe with a turnover of more than €50 million.

Beconnected is an independent sourcing and trading company that’s also part of the Erve Group and is active in the Asian, African and Russian markets. Beconnected takes care of Erve Europe orders as well as serving other customers.

Mission & vision


Growth is what we stand for.
Growth for our customers, partners and our people.
Step by step, better each time.

Erve Group

Erve Group is a circle of companies that give everyone the opportunity
to grow.

Erve Group has 6 offices across 3 continents and we keep growing.

Company values

Meet the ‘Dudas’

Our animated characters that set the tone for everything we do.

Never out of stock

Alongside creating bespoke collections, we manage
Never Out of Stock (NOS) programs for certain customers.

Are you interested in our
NOS programs?

Social Media
Van Der Erve NV
Weiveldlaan 41 bus 21
1930 Zaventem
Contact us
Tel +32 (0)2 7255555
Fax +32 (0)2 7257363