Piñata Smashlings: The Next Gaming Sensation Joins Erve's Portfolio In the fast-paced world of online gaming, a new sensation is taking Roblox by storm. Piñata Smashlings, launched just this July in 2023, has already captured the imaginations of countless gamers. At Erve, we are excited to unveil our partnership with Toikido for Piñata Smashlings, a deal brokered by IMG.
With this exciting addition, Erve has welcomed Piñata Smashlings into its gaming portfolio, spanning a range of categories including daywear, nightwear, underwear, socks, swimwear, and accessories. Our reach extends across the EU and the UK, promising a broader audience access to this gaming phenomenon.
Nick Dierickx, EMEA Licensing Manager at Erve, shared his enthusiasm, remarking, "This marks a significant stride in bringing the Roblox frenzy to Erve and our cherished customers. We are well aware of the immense popularity these Roblox games hold among kids. Piñata Smashlings is poised to become a trending game on the platform, and it's our responsibility to deliver these adorable Smashlings to their fans through our esteemed retailers."
Since its recent launch, Piñata Smashlings has swiftly garnered attention and even earned the prestigious title of the official mascot of the Euro 2024 football cup. As the toys prepare to make their debut this September 2023, Erve is gearing up to complement the gaming experience with unique apparel collections.
This innovative game offers players a distinctive social experience as they venture into the Piñataverse, capturing and training Smashlings – charming, pet-like creatures that dwell within this magical realm. What sets Piñata Smashlings apart is its pioneering fusion of digital gameplay with physical products, immersive entertainment, and more.
Erve is excited to embark on this journey with Piñata Smashlings, bringing joy and excitement to fans across the EU and the UK. Stay tuned for our upcoming apparel collections that are set to make the Piñata Smashlings experience even more extraordinary. We're thrilled to be part of this gaming sensation, adding yet another vibrant layer to our portfolio of unique licensed products.
About Erve:
Erve is a European leader in character licences and brands. We produce branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, we have eight offices across three continents, and we control the supply chain between raw materials and stores. Starting with our in-house design team and portfolio of licences – we source, produce, pack and transport collections at the request of major fashion retailers. With 37 years in the industry, our dynamic team values growth, transparency and customer focus. Our exceptional quality and sustainable practices have earned us a reputation for excellence.
Follow us on LinkedIn: LinkedIn Erve company page
Media Enquiries Erve:info@erve.com
About Toikido:
Toikido Ltd is a new KIND of entertainment company that sets itself apart. An innovative, fun, and fast-paced studio which has become renowned for growing global audiences through the creation of captivating toys for emerging digital brands.
With a global reach, Toikido offers an ecosystem across, licensing, gaming, music, marketing, and entertainment and is dedicated to developing its own exceptional intellectual properties (IP) across all entertainment genres. Piñata Smashlings™ is Toikido's first internally-developed IP and set to become one of the most exciting children's brands, with the launch of a Roblox game, a range of toys, including collectables, action figures, plush and playsets, an official collectors guide and magazine, and an animated series to bring the Piñataverse to life.
Toikido was founded by serial entrepreneur Darran Garnham in 2020.
Media Contacts:
Make More Noise. (for Toikido UK)
John Bowen, +44753 8445 030, jbowen@makemorenoise.co.uk