Erve is looking to bring apparel and accessories inspired by the LEGO® brand to Europe, UK, Africa, and India.
We’re building something awesome!
Erve is thrilled to announce a new licensing partnership with the LEGO Group, one of the most iconic and beloved brands in the world. This agreement grants Erve the rights to design, produce and distribute apparel and accessories inspired by the LEGO brand across the EU, UK, Africa, and India.
From brick to wardrobe
The collaboration covers a wide range of categories, including daywear, nightwear, underwear, socks, swimwear, backpacks, and accessories. Fans of all ages will soon be able to wear clothes inspired by their favourite LEGO themes, turning their love for building into bold, everyday fashion.
The partnership includes a full lineup of LEGO themes, including LEGO® NINJAGO®, LEGO® Friends,and more!
A perfect match
This partnership represents an exciting opportunity for Erve and its retail partners. The LEGO Group has an extraordinary multigenerational fanbase that spans continents, and Erve is ready to meet the demand with high-quality, creative apparel collections.
Nick Dierickx, License Manager at Erve, shared his excitement:
“We are incredibly proud to work with the LEGO Group as our new partner. It’s more than just a brand—it’s a creative universe that connects people across the globe. Everything is set to translate the iconic look and playful energy of the LEGO brand into fashion that brings joy to fans of all ages.”
This partnership with the LEGO Group is the perfect cherry on top as Erve celebrates its 40th anniversary this year. Four decades of passion, creativity, and growth have brought us to this exciting milestone—and what better way to mark it than by teaming up with one of the world’s most iconic brands. As we reflect on our journey, we’re more energised than ever to keep building the future of licensed apparel—brick by brick.
Retailers, get ready!
With the LEGO brand’s evergreen popularity, this partnership opens doors for retailers to offer fresh, fun, and instantly recognizable licensed products to their customers. Erve’s experienced design and sourcing teams are already hard at work, building collections that will stand out in any store.
Stay tuned for the first collections—coming soon!
About Erve:
Erve is a European leader in character licences and brands. We produce branded fashion and apparel featuring TV, film, cartoon, and video game heroes. As part of Erve Group, we have eight offices across three continents, and we control the supply chain between raw materials and stores. Starting with our in-house design team and portfolio of licences – we source, produce, pack and transport collections at the request of major fashion retailers. With 4 decades in the industry, our dynamic team values growth, transparency, and customer focus. Our exceptional quality and sustainable practices have earned us a reputation for excellence.
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About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.