News

A look back at Erve’s standout year in licensing, driven by online hypes, viral IPs, and a faster-than-ever market. Nick Dierickx shares key insights from 2025 and what’s ahead for 2026.

Erve has opened a new office in Poland to strengthen its presence in Central and Eastern Europe. We are excited to welcome Katarzyna Duda as Head of CEE to lead commercial and merchandising for the region.

Erve has signed a two-year licensing deal with Officina Comunicazione for Skifidol™ Italian Brainrot, the viral meme-inspired trend. The agreement grants exclusive rights until 2026 to design, produce, and distribute apparel and accessories across the EU (excluding Italy) and the UK. Covering categories from daywear to swimwear, the collaboration brings this internet-born craze into retail. Skifidol™’s absurd, collectible characters have become a cultural phenomenon among kids and teens, and Erve sees this as a key opportunity for retailers to ride the hype.

With the help of ETI we were able to achieve an important milestone in our human rights journey: we graduated from foundation to full ETI. During our foundation membership, we have improved processes and systems in our supply chain and participated in project on responsible purchasing with the help of ETI.

At Erve Group, Corporate Social Responsibility (CSR) isn’t just a department—it’s a mindset that connects our values to our actions. We're proud to introduce two new team members who’ve joined our global CSR network: Salam, CSR Manager in Bangladesh, and Elango, CSR Officer in India.

Last month, Milkan from our Beconnected Bangladesh office spent two enriching weeks at the Beconnected Shanghai office. As his first international company visit, the experience was both a professional milestone and a personal adventure. We asked him a few questions about his time in Shanghai—here’s what he shared.

Erve is thrilled to announce a new licensing partnership with the LEGO Group, one of the most iconic and beloved brands in the world. This agreement grants Erve the rights to design, produce and distribute apparel and accessories inspired by the LEGO brand across the EU, UK, Africa, and India.

Erve proudly announces a new strategic licensing partnership with WHP Global, owner of the premier Italian sports brand LOTTO. As part of the agreement, Erve will design, manufacture, and distribute LOTTO-branded lifestyle apparel and accessories across the UK and select European markets.

At Erve Group, global collaboration is at the heart of everything we do. Following the visit of Shuvo and Fatima to Belgium, one of our Belgian designers, Fay, had the opportunity to travel to Bangladesh and spend a week immersing herself in the local office and manufacturing processes. Her visit provided a fresh perspective on production, teamwork, and cultural exchange, further strengthening the bridge between our offices. Here’s a look at her experience.