Launched in 2023, Erve Africa is already making a name for itself. With our first big retail order in Kenya, we're showing what's possible for fashion in Africa. Ann Kinyua, our local colleague and Country Sales Manager at Beconnected Africa-Kenya, is excited about introducing our products to Kenyan shoppers and growing a loyal customer base.

Ann Kinyua: Leading Erve into the Kenyan Market

"I’m here to help Kenyan shoppers fall in love with our brand," says Ann Kinyua, who has been working hard to make sure our clothes meet the needs and wants of local customers. It's all about bringing new choices to the market and making sure we're known for great quality.

With eight years of experience in Africa, Erve has a strong foundation in Ethiopia. Now in Kenya, our big retail win shows we're ready to grow. Africa is home to over a billion people who are buying more online and looking for good products. We're here to meet that demand with clothes they'll love.

First Steps with Favorite Characters

Our first clothes in Kenyan stores have been a hit, with well-known characters from Disney, Marvel, Star Wars, and The Simpsons.

"People already know and love these characters, so they're excited to see them on our clothes," Ann explains. We're planning to bring even more popular brands to our customers soon.

We see a bright future for Erve in Africa. We bring clothes from famous brands to more people across the continent. There are a lot of untapped opportunities in the African market, and Erve Africa is ready to take them all.

For licensors, working with Erve Africa is a good way to be a first mover in this emerging market. We see that licensors who grant us the African territory will benefit from the cooperation on the long term.

Why Partner with Erve Africa?

We stand by our commitment to making good clothes that arrive on time and at the right price. "We work with retailers and licensors who care about giving customers what they want," Ann encourages.

Erve Africa is just starting, but we're thinking big. We're using our experience in Europe to build a brand in Africa that stands for quality and style. Join us on this journey!

Contact Erve Africa

About ERVE:

Erve is a European leader in character licences and brands. We produce branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, we have eight offices across three continents and we control the supply chain between raw materials and stores. Starting with our in-house design team and portfolio of licences – we source, produce, pack and transport collections at the request of major fashion retailers. With 37 years in the industry, our dynamic team values growth, transparency and customer focus. Our exceptional quality and sustainable practices have earned us a reputation for excellence.

Follow us on LinkedIn: LinkedIn Erve company page

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Erve (Van der Erve nv)

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