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Meet the Dudas. Erve Group’s company values are represented in our favorite medium: as animated characters with a whole lot of personality. ‘Dudas’ set the tone for everything we do: Transparent, Positive, Innovation, Speed, Quality, Improve, Customer Focus, Energising, Ownership, Supporting

Our values personified

These colourful characters known as “Dudas” set the tone for everything we do. With a name inspired by “do” (as opposed to “don’t”), and a derivation of “Buddha”, they guide our company’s everyday work and major decisions.

Martijn van der Erve developed the Dudas to embody the mission statement. ”Growth is what we stand for. Growth for our customers, partners and our people. Step by step, better each time,” a vision rooted in the idea that personal growth is key to the growth of a community, a company and a family. On his travels, Martijn collected a Buddha statue that inspired the design of the Dudas.

Each Duda is a visual representation of Erve Group’s values. Designed using symbolic colors and icons, they’ve become a collectible addition to the cartoon characters we’ve built our business on.

As we evolve, more Dudas will join the family and who knows how their lives will develop?

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Meet the Dudas

Our animated characters that set the tone for everything we do

Each Duda is a visual representation of Erve Group’s values. This Duda represents: Customer Focus

Customer Focus

Our customers are our priority. We build successful long-term relationships. Consistently putting the customer first is what we call customer focus.
Each Duda is a visual representation of Erve Group’s values. This Duda represents: Quality

Quality

As well as producing products of the highest possible quality, we’re dedicated to our people and the planet. We make a constant effort to reduce our environmental footprint, use resources efficiently and guarantee healthy and safe workplaces for everyone.

Each Duda is a visual representation of Erve Group’s values. This Duda represents: Positivity

Positivity

Our approach involves a positive attitude. There is always a positive side to a person, a situation, and an occurrence.

Each Duda is a visual representation of Erve Group’s values. This Duda represents: Transparency

Transparency

We communicate in a clear way. We are open and direct in our communication. All of our partners know what we can do for them and what we stand for.
Each Duda is a visual representation of Erve Group’s values. This Duda represents: Ownership

Ownership

Ownership stands for really “owning” your job. We do what we do because we want to achieve something, not because we have to.
Each Duda is a visual representation of Erve Group’s values. This Duda represents: Speed

Speed

When we do something, we do it with a sense of urgency. Speed: do not leave for tomorrow what you can do today. It results in proactivity and quick service for our customers and our partners.
Each Duda is a visual representation of Erve Group’s company values. This Duda represents: Improvement

Improvement

We try to improve through constant innovation. Therefore, we flow naturally with the rhythms of the universe.
Each Duda is a visual representation of Erve Group’s company values. This Duda represents: Innovation

Innovation

We thrive on doing things differently. Breaking the mold can lead to our biggest successes.
Each Duda is a visual representation of Erve Group’s company values. This Duda represents: Support

Support

Our supportive environment encourages everyone to feel at ease, from staff to suppliers, partners, and customers. By supporting each other, things will always change for the better.

Each Duda is a visual representation of Erve Group’s values. This Duda represents: Energy

Energy

We aim to energize others around us: giving energy to our customers, partners and ourselves.

Erve Europe

Erve Europe (Van der Erve NV), a part of Erve Group, began in 1985 in Brussels, the capital of Europe.

Erve Group

Erve Group is a circle of companies that give everyone the opportunity to grow.

Erve Group has 8 offices across 3 continents and we keep growing.

Erve UK & Ireland

We design and produce high quality fashion apparel & accessories, made with love for the consumer. UK & Ireland based. With the knowledge, support, and expertise of the established Erve Group.

Erve UK & Ireland
Erve UK & Ireland (Erve Ltd)
167-169 Great Portland Street
5th Floor
London, England
W1W 5PF
Erve Europe
Erve Europe (Van der Erve nv)
Weiveldlaan 41 bus 21
1930 Zaventem, Belgium
Fax +32 (0)2 7257363
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