Our values personified
These colourful characters known as “Dudas” set the tone for everything we do. With a name inspired by “do” (as opposed to “don’t”), and a derivation of “Buddha”, they guide our company’s everyday work and major decisions.
Martijn van der Erve developed the Dudas to embody the mission statement. ”Growth is what we stand for. Growth for our customers, partners and our people. Step by step, better each time,” a vision rooted in the idea that personal growth is key to the growth of a community, a company and a family. On his travels, Martijn collected a Buddha statue that inspired the design of the Dudas.
Each Duda is a visual representation of Erve Group’s values. Designed using symbolic colors and icons, they’ve become a collectible addition to the cartoon characters we’ve built our business on.
As we evolve, more Dudas will join the family and who knows how their lives will develop?
© Tomahawk N.V.
Meet the Dudas
Our animated characters that set the tone for everything we do
Customer Focus
Our customers are our priority. We build successful long-term relationships. Consistently putting the customer first is what we call customer focus.
Quality
As well as producing products of the highest possible quality, we’re dedicated to our people and the planet. We make a constant effort to reduce our environmental footprint, use resources efficiently and guarantee healthy and safe workplaces for everyone.
Positivity
Our approach involves a positive attitude. There is always a positive side to a person, a situation, and an occurrence.
Transparency
We communicate in a clear way. We are open and direct in our communication. All of our partners know what we can do for them and what we stand for.
Ownership
Ownership stands for really “owning” your job. We do what we do because we want to achieve something, not because we have to.
Speed
When we do something, we do it with a sense of urgency. Speed: do not leave for tomorrow what you can do today. It results in proactivity and quick service for our customers and our partners.
Improvement
We try to improve through constant innovation. Therefore, we flow naturally with the rhythms of the universe.
Innovation
We thrive on doing things differently. Breaking the mold can lead to our biggest successes.
Support
Our supportive environment encourages everyone to feel at ease, from staff to suppliers, partners, and customers. By supporting each other, things will always change for the better.
Energy
We aim to energize others around us: giving energy to our customers, partners and ourselves.Erve Europe
Erve Europe (Van der Erve NV), a part of Erve Group, began in 1985 in Brussels, the capital of Europe.
Erve Group
Erve Group is a circle of companies that give everyone the opportunity to grow.
Erve Group has 8 offices across 3 continents and we keep growing.
Erve UK & Ireland
We design and produce high quality fashion apparel & accessories, made with love for the consumer. UK & Ireland based. With the knowledge, support, and expertise of the established Erve Group.
