Fashion powerhouse of licenses and brands
Erve Europe (Van der Erve NV) is the foundation of the ERVE GROUP and was established in 1985 in Brussels, the capital of Europe.
Erve Europe is a European leader in character licenses and brands. We produce branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, we have six offices across three continents and we control the supply chain between raw materials and stores. Starting with our in-house design team and portfolio of licenses, we source, produce, pack and transport collections at the request of major fashion retailers. With 35 years in the industry, our dynamic team values growth, transparency and customer focus. Our exceptional quality and sustainable practices have earned us a reputation for excellence. Our head office and showroom are located in Zaventem near Brussels.
We believe in an organization that operates in circles, giving everyone the chance to shine. If every individual has the opportunity to develop their full potential, we’ll be happier and more successful as a team.
An open environment, collaboration and growing together is what we stand for.
Step by step, better each time.
Erve Europe is a company based on brands under license and under ownership, assisting retailers with all stages of production and distribution.
Great Place To Work
Global Design TeamOur global design team is based on three continents in multiple locations. Our designers create innovative collections based on the latest trends, inspired by visiting exhibitions, shopping, immersing themselves in the fashion world and perusing professional literature. This way, the designers are capable of making personalized collections to meet the high standards of our customers. They also work with the licensing and marketing team to define marketing campaigns and promote new licenses.
Sales & PurchasingAt Erve Europe we specifically choose to combine sales and purchasing. This means that your sales representative is familiar with the product and production process and that our clients receive favorable prices and personal, swift and efficient service.
Erve Europe gives you access to an extensive license portfolio and high-quality products created in a socially conscious environment.
Quality, Compliance & Sustainability
- OEKO-TEX® certified
- member of BCI
- REACH (Registration, Evaluation, Authorisation and Restriction of Chemical substances) is integrated in all our production processes.
- signatory to the ‘Fire And Building Safety’ agreement.
More about this at our 'we care' page
Licensing & MarketingThe licensing & marketing team has a wide variety of tasks, ranging from creative to financial aspects. These aspects include design approval, contract negotiation and management, as well as formulating the financial status for each license. Together with the design team, the licensing and marketing team monitors OEKO-TEX® and social compliance, while staying ahead of new legislation concerning product quality and testing.
MerchandisingThe merchandising team monitors the production process from beginning to end on behalf of our customers. Working within a dedicated, specialized team, they maintain contact with both our offices in production countries and our clients.
Logistics & AccountingLogistics
Transporting our products from production countries to our customers in Europe is coordinated by our headquarters in Zaventem. Flexibility is combined with reliability, short and long term deliveries, as well as stock and NOS (Never Out of Stock).
The accounts team manages the financial administration for the entire company.
Timeline Erve Group
1985 - Van der Erve N.V. establishment
Van der Erve N.V. (as the company was originally named) was established in 1985 by Rob and Ida van der Erve. Martijn van der Erve, their son, further developed the company into the fashion house for licenses and brands as it stands today.
1994 - First license
The company initially started with private label clothing. A partnership with Disney helped ‘Van der Erve N.V.’ grow in the licensing market in 1994.
2000 - Ni Hao China
After many years of production in Europe (mainly Portugal), Van der Erve N.V. began production in Asia, as did many others. ‘Made in China’ became a new statement.
2008 - Think west, source east
Beconnected is a Wholly-Owned Foreign Enterprise (WOFE) located in China, which was founded in 2008. The philosophy of ‘thinking west, sourcing east’ is embedded in daily business practices.
2012 - Beconnected Bangladesh
Four years later, a new office 'Beconnected Bangladesh' was opened.
2014 - Beconnected India
2015 - Beconnected Africa
2015 - Beconnected Industrial
Introducing the first textile printing and labeling factory in Ethiopia. High-tech machinery producing tagless heat transfer, printed and woven labels and tags for apparel and shoes.
2019 - Beconnected Russia
A new support office
In 2019 we opened a Russian support office to assist with sales in China and Hong Kong.
2020 - Poland
A new sales support office
Proud of our past, focusing on the future
Rebranded as Erve Europe, the company now has more than 30 employees in the Belgian headquarters and operates throughout Europe with a turnover of more than €50 million.
Beconnected is an independent sourcing and trading company that’s also part of the Erve Group and is active in the Asian, African and Russian markets. Beconnected takes care of Erve Europe orders as well as serving other customers.
Mission & vision
"Growth is what we stand for
growth for our customers, partners and our people
step by step, better each time"
Erve Group is a circle of companies that give everyone the opportunity
Erve Group has 6 offices across 3 continents and we keep growing.
Meet the ‘Dudas’
Our animated characters that set the tone for everything we do.
Never out of stock
Alongside creating bespoke collections, we manage
Never Out of Stock (NOS) programs for certain customers.
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