Exciting News: Erve Introduces Original Squishmallows Apparel to Europe!
Bringing the Stylish Magic of Squishmallows to Fashion
We are delighted to announce that Erve, a leading European licensee, has recently signed a groundbreaking licensing agreement with Jazwares, one of the industry's premier licensors. This partnership allows Erve to design, produce, and offer a captivating range of Squishmallows apparel, including daywear, nightwear, underwear, hosiery, and jackets throughout Europe.
Squishmallows, the beloved plush brand from Jazwares, has taken the world by storm with the irresistibly soft and squishy plush toys. These adorable characters have won the hearts of millions worldwide, becoming a collectibles phenomenon. By joining forces with Jazwares, Erve is thrilled to bring the soft touch of Squishmallows into the realm of fashion and apparel, providing fans with even more ways to showcase their affection for these huggable companions.
Nick Dierickx, EMEA Licensing Manager at Erve, expressed his enthusiasm, stating, "We are absolutely thrilled to announce our partnership with Jazwares for Squishmallows. This license is booming, and we couldn't be more excited to add it to our esteemed portfolio. The popularity of Squishmallows continues to rise, and we are honoured to be part of this remarkable brand across Europe.”
A Landmark Partnership with Jazwares
This collaboration between Erve and Jazwares marks a significant milestone, as Squishmallows apparel will now be available to European markets, offering a diverse selection of fashionable and comfortable clothing options for Squishmallows enthusiasts of all ages. From cozy nightwear to trendy daywear, from adorable hosiery to stylish jackets, Erve Europe's passionate design team is dedicated to capturing the essence of Squishmallows in every piece.
Eva Van Loon, a talented designer at Erve and an avid Squishmallows fan herself, shared her excitement, saying, "With over 2,000 Squishmallows, there is a 'Mallow for everybody!' My personal favorite is Archie the Axolotl; he knows sign language!"
Erve prides itself on its unwavering commitment to excellence, sustainability, and customer satisfaction. With Jazwares' creative expertise and the extraordinary popularity of Squishmallows, this partnership is poised to deliver an unparalleled experience to fans across Europe.
Get Ready for the Squishmallows Fashion Journey
Keep a keen eye out for the forthcoming Squishmallows apparel collection from Erve as we continue to innovate and provide exceptional products that encapsulate the amazing world of Squishmallows. Whether a long-time dedicated fan or are just discovering the brand, get ready to embark on a fashion journey like no other. Stay tuned for more exciting updates and announcements as Erve and Jazwares join forces to bring Squishmallows apparel to life. Let's celebrate this remarkable collaboration and spread the Squishmallows love throughout Europe!
Take a look at some first designs!
About Erve:
Erve is a European leader in character licences and brands. We produce branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, we have eight offices across three continents, and we control the supply chain between raw materials and stores. Starting with our in-house design team and portfolio of licences – we source, produce, pack and transport collections at the request of major fashion retailers. With 37 years in the industry, our dynamic team values growth, transparency and customer focus. Our exceptional quality and sustainable practices have earned us a reputation for excellence.
Follow us on LinkedIn: LinkedIn Erve company page
Media Enquiries Erve:info@erve.com
About Jazwares
Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with an award-winning, robust portfolio of wholly owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows, Pokémon, Star Wars, CoComelon, Fortnite, AEW, Adopt Me!, Hello Kitty, and many more. In addition to toys, offerings also include Metaverse gaming, costumes, and products for pets. Headquartered in Sunrise, Florida, Jazwares has offices worldwide and sells its products in over 100 countries.
For more information, visit www.jazwares.com and follow us on LinkedIn, Twitter, Instagram,and Facebook.